Cody and Amy Morgan are a forward-thinking husband-and-wife team dedicated to fostering growth and community investment. Cody holds a Master of Business Administration degree from Texas A&M University and a bachelor’s degree in business from the University of Phoenix. Amy complements his background with a Master of Business Administration from the University of Phoenix and a Bachelor’s degree from Hardin-Simmons University.

Following the COVID-19 pandemic, they successfully launched a pool service company, rapidly growing its revenue from $10,000 to over $2 million in just 3.5 years. In early 2024, they divested from this venture and shifted their focus to acquiring small businesses within the Houston metro area. Their goal is to invest in the community and continue fostering sustainable growth.

Cody and Amy are committed to building strong relationships and creating lasting impact through ethical business practices and strategic investments.

Outside of their professional pursuits, Cody and Amy are active members of Second Baptist Church in Cypress and enjoy visiting their daughter, Sydney, who is attending Baylor University in Waco, Texas. They are also proud pet parents to Macy, their beloved 15-year-old Labrador, and Millie, their spirited 4-year-old mini-dachshund, who are always ready to greet them with wagging tails when they return home. Together, they embody a commitment to business excellence and family values, making a positive impact in every aspect of their lives.

The Key to Successful Business Acquisitions: Integrity, Experience, Tenacity, and Character

When it comes to business acquisitions, the process is more than just numbers and deals. It’s about aligning values, building trust, and ensuring long-term success for both parties. Here are four essential qualities that make all the difference:

  1. Integrity
  • Integrity means doing what’s right, not just what’s convenient.
  • In acquisitions, this translates to honest negotiations, full transparency, and fair value for all stakeholders.
  • When integrity leads, it paves the way for strong, trust-based partnerships that last long after the deal is done.
  1. Experience
  • With experience comes insight.
  • Experience helps you navigate the complexities of acquisitions—whether it’s due diligence, legal frameworks, or integration.
  • The right experience ensures you make informed decisions that benefit both sides, mitigating risks and maximizing growth.
  1. Tenacity
  • Acquisition processes can be challenging and full of hurdles.
  • Tenacity means staying committed even when obstacles arise—pushing through negotiations, adapting to changing conditions, and staying focused on the bigger picture.
  • Tenacious businesses know that success often comes to those who refuse to give up, even when the path is tough.
  1. Character
  • Character shapes every decision, from the initial approach to finalizing the deal.
  • In acquisitions, it’s about treating everyone with respect, upholding ethical standards, and doing business in a way that reflects your values.
  • A business that leads with character builds trust, attracts the right partners, and leaves a positive legacy.
Why These Qualities Matter:

In the high-stakes world of acquisitions, it’s easy to focus on short-term wins. But when integrity, experience, tenacity, and character guide your decisions, you lay the foundation for sustainable growth, mutual respect, and long-term success.

Make acquisitions more than just transactions—turn them into opportunities to build trust, strengthen relationships, and achieve lasting impact.